Privacy Policy

This Privacy Policy explains what information Better Horoscope ("we", "us") collects when you use the app, how we use it, and the choices you have. Better Horoscope is an independently operated app and website.

Information we collect

• No account: there is no sign-in, and we do not ask for your name or email address.
• Profile information you provide: your date of birth (used to determine your zodiac sign), time of birth, city, and timezone (used for calculating Biorhythms). These are saved in a cookie in your own browser and sent with each page request so the page can be personalized; we do not store them on our servers.
• Feedback: like/dislike ratings you leave on individual horoscopes, also saved only in a cookie in your browser.

How we use your information

• Generate personalized daily, weekly, and monthly horoscope content
• Calculate zodiac compatibility and biorhythm charts

Third-party services

• Google Analytics (GA4): used to understand aggregate usage, using cookies described in our Cookie Policy.
• Google AdSense: we may show ads served by Google. Google and its partners may use cookies to show ads based on your visits to this and other websites.

Advertising

We may display ads served through Google AdSense. Google, as a third-party vendor, uses cookies to serve ads on this site, and its advertising cookies let Google and its partners show you ads based on your visits to this and other sites. Your birth details and ratings are never shared with advertisers. Learn how Google uses information from sites that use its services.

You can opt out of personalized ads in Google's My Ad Center, and out of other vendors' personalized ads at aboutads.info/choices. Where the law requires it, we ask for your consent before personalized ads are shown.

Data retention

Your profile and ratings stay in your browser for up to 400 days after your last visit, or until you clear them. Accounts created when the site offered Google sign-in are kept until you ask us to delete them.

Your choices

• Update your profile information anytime from Settings
• Remove everything from your browser with "Clear my details" in Settings
• Request deletion of an older Google sign-in account by contacting us

Children's privacy

Better Horoscope is not directed at children under 13, and we do not knowingly collect information from children under 13.

Changes to this policy

We may update this policy occasionally. We'll change the "Last updated" date above when we do.

Contact us

Questions about this policy? Contact us.